What is Coaching?

Coaching is a structured, collaborative process designed to help individuals and teams improve performance, strengthen relationships, and achieve meaningful goals. 

In coaching, the client is the expert in their work and context; the coach is the expert in the process that draws out insight and change.  

1:1 Coaching focuses on individual growth — clarifying goals, exploring strengths and challenges, and building new habits for performance and wellbeing.

Team Coaching supports groups of people to improve how they collaborate, communicate, and achieve together. It helps teams align around shared goals, build trust, and strengthen their collective capability and performance.

What Coaching isn't

• Coaching is not therapy, counselling, or mentoring.
• It does not diagnose or treat psychological conditions.
• It is not advice-giving or training, although it may complement those approaches.
• The client remains responsible for their choices, actions, and outcomes.